At New Cult we believe in freedom. We believe that in order to feel free you have to be able to express that freedom. To us, expression is not a reaction, but a need that makes each and every one of us unique.We all express ourselves in different ways. Through the way we live, the music we listen to, the sports we do and the clothes we wear..

Sometimes the clothes we wear represent the very things that make us feel free. The time we’ve spent on our board.The miles we’ve done on our bikes. The tattoo we’ve got under out shirt or the late nights out with out friends..